“With digitalisation accelerating globally as a result of COVID-19, we believe the future of the traditional freight forwarder is more precarious than ever,” CEO Fraser Robinson said in a statement.

That’s also quite a meaningful statement. Amazon has a clear interest to compete and control in freight forwarding. But Amazon is not the only firm investing in Beacon. The company has received funding from Google and Uber as well.

Beacon, whose logistic services include global ocean, air and truck freight, said the funds raised will be invested in new hires, technology and market expansion.